At Argos Star, we are always on the lookout for trends that shape the future of the food and beverage industry. One such trend is the rapidly growing market for high-quality non-alcoholic beverages (NA Bevs). Despite representing a modest segment of the overall alcoholic market, NA Bevs are expanding at a 7% annual rate, with projections indicating a significant 4% market share by 2027.
This growth mirrors a global cultural shift—where “sober curious” consumers are alternating between alcoholic and non-alcoholic options. Recent research by NielsenIQ shows that 82% of non-alcoholic drink buyers in the US also purchase alcoholic beverages, driven not only by health or religious considerations but also by a genuine appreciation for taste and quality.
Our exclusive sneak preview at Gulfood 2025 showcased a refined selection of quality NA Bevs, complete with dedicated tastings and elegant pairings with dishes from international Michelin-starred chefs. This event underscored our commitment at Argos Star to innovation and excellence, setting the stage for the groundbreaking 0-100 World Summit in the UAE next June.
